When content marketing is done right, it greatly impacts customer engagement and pipeline. But, do you know what impact your content really has on your organization's success? Are you still depending upon vanity metrics to determine your investment priorities versus how content drives leads, generates pipeline and ultimately influences revenue?
Join this session to enter the era of data-driven content marketing and learn:
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- The content marketing metrics that matter most
- How to track these metrics across disparate systems such as your marketing and sales automation systems
- How data analysis leads to better decision-making for content strategy, production and promotion
- Real-world examples on how this was used to generate 9x more leads