Please join us for a conversation between two content marketing leaders: Curata's CEO Pawan Deshpande and LinkedIn's Jason Miller. Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions and is the author of the Amazon #1 Best Seller Welcome to the Funnel. This discussion, moderated by Curata's CMO Michael Gerard, will dive deep into the content strategy and tactics used by LinkedIn and Curata.
Key questions to be addressed will include:
- What tips can you provide to help marketers create a killer content marketing strategy?
- How do you get the most return out of your content marketing investment?
- What real results should a marketer expect from content marketing?
- What have been the best and worst examples of your own content marketing efforts?