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Content Marketing: From Creation to Curation

Learn about how to turn content into customers from content marketing experts, Joe Chernov of Eloqua, and Pawan Deshpande of Curata. Explore what content works best at each stage of the marketing funnel ranging from created to curated content.

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About the speakers


Joe is responsible for identifying, sourcing and distributing Eloqua's market-facing content over all relevant social channels. He also oversees public relations, analyst relations and social media. Joe doubles as @eloqua on Twitter. He co-chairs the Word of Mouth Marketing Association's member ethics panel and speaks at conferences and universities about social media and marketing ethics. Follow Joe on Twitter at @jchernov.


Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology.