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Content Marketing: Make it Work

Approximately 64% of content marketers report that creating sufficient content is a constant challenge that prevents them from succeeding. Pawan Deshpande of Curata and Aaron Dun of Percussion will walk through real-world examples of organizations that have tackled the content "problem".

  1. What content marketing staff and process changes will leading marketing teams make in 2014?
  2. How will the content marketing mix shift and why?
  3. What should your marketing team do to improve content creation and curation?
  4. How will technology impact the future of content marketing?
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About the speakers


Aaron Dun is Percussion's VP of Marketing and Strategy. His 15 years of experience in the industry gives him the unique perspective to write about many topics including inbound marketing, content marketing, product launches, and other marketing news and events. Aaron is an avid Boston sports fan, and enjoys keeping current with the latest marketing strategy books. In fact, he can sometimes be found reading a marketing book while watching a game! Follow Aaron on Twitter @AJDun.


Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology.