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How to Effectively Measure the ROI of Content Marketing

Just like the famous movie line, "show me the money," marketers must be able to show the money, or return on investment, of their content marketing efforts. Since content marketing is not a quick fix with immediate results, the pressure to prove its success is often greater than other marketing efforts. This session will help you determine what metrics to measure and why. You will learn:

  1. The content marketing metrics that matter most
  2. How to track the content marketing you are currently doing and map it back to your bottom line
  3. How these metrics will help plan an effective content strategy
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