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10 Steps to Content Marketing ROI by Michael Brenner

Many businesses struggle to quantify their content marketing ROI. Join this Content Marketing Expert Series Webinar where Michael Brenner shares the 10 ways any business can effectively measure the return on their content marketing investment.

Michael Brenner is the CEO of Marketing Insider Group, and co-author of best selling book The Content Formula. Michael is recognized as a Forbes Top CMO Influencer, Top B2B Marketer, Content Marketer, and Social Media Marketer.

In this session Michael will show you how to:

  1. Build the business case for content marketing.
  2. Find the budget to establish a new content marketing program.
  3. Measure content marketing ROI success in business terms.
  4. 10 actual calculations any business can use to show real content marketing.

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