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5 Tips for Old World Story Telling in Today's New World

Jeff Elder of Storify and Pawan Deshpande of Curata discuss the history and evolution of storytelling and provide an overview of five steps to building a good content story.

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About the speakers


Jeff Elder, a former syndicated newspaper columnist, interviewed Shaquille O'Neal, Ken Burns, Toni Morrison, Jeff Gordon, John Lee Hooker, Chuck Yeager, Elvis Costello, and The Dog Whisperer. He can talk to anyone, and loves doing so. Jeff studied social media on a Knight Fellowship at Stanford University in 2008-2009, meeting Mark Zuckerberg and Twitter CEO Evan Williams, and spending time at Facebook and Twitter as they boomed. He then led social media for a Fortune 50 company, Lowe's Home Improvement, and directed the most viral campaign on social media for holiday 2010. At Storify he has been reunited with his fellow Knight fellow Burt Herman, the co-founder.


Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology.