Most marketers will increase their 2015 content marketing investment (76% to be exact); however, only a select number of them will succeed by creating a sound strategy.
In this 70+ page guide, you'll learn what tactical maneuvers are being made by ~600 marketing organizations, including guidance on what you can do to differentiate your own content marketing strategy. Key questions answered include:
- How will leading marketing teams change their content marketing staff and processes in 2015?
- How will the content marketing mix shift and why?
- What should your marketing team do to improve content creation and curation?
- How will technology impact the future of content marketing?