There's no one left debating the need for content marketing, but creating all your own original content can be resource prohibitive. Content curation is the most effective way to fill this content gap, in fact, best in class marketers curate 25% of their content. But if your curation strategy is not executed ethically, it can do more harm than good. Read our guide to learn:
- How fair use and copyright laws apply to marketers curating content
- 12 best practice tips for an effective and ethical content curation strategy
- Tools to help marketers stay out of trouble when curating content
- Real world examples of good (and bad) curation