Content marketing is like fishing with a net; account based marketing (ABM) like fishing with a spear. ABM is a strategic approach to marketing that focuses on select customer accounts and treats them as markets of one. When done well, account based marketing has the potential to be one of the most lucrative methods of marketing today.
However, tracking the impact of content is a major struggle for content marketers today. This eBook discusses the most relevant metrics for ABM as they apply to content marketing.