This eBook offers a comprehensive guide to the metrics that will help ensure your content marketing initiatives are effective and driving key business outcomes. As part of the journey, hear from over 20 of today's top marketing experts on what they believe to be the most important content marketing metric.
Some of the key takeaways include:
- 4 specific methods to create content like an industry analyst
- How to calibrate your goals before you publish content
- Tips to use curation to complement created content, increasing value for your audience
- A content technology map to navigate today's technology maze