Comments on: The Ultimate Marketing Case Study Template

By: Alpasbox

Alpasbox — Fri, 10 May 2019 19:03:00 +0000

Thanks Sasha, I would like to see more about video marketing as at Alpasbox. we create Animated Explainer video production house and share your thought to help us a lot.

By: deovrat247

deovrat247 — Wed, 19 Dec 2018 09:35:00 +0000

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By: Vishal Gupta

Vishal Gupta — Tue, 04 Dec 2018 08:25:00 +0000

Sasha, i loved every single word of this post. This is such a great piece of content. Loved every single word of it.

By: Aram Movsisyan

Aram Movsisyan — Fri, 12 Oct 2018 07:44:00 +0000

Sasha, thanks for the great post. Enjoyed it. I would like to see more about video marketing as at Yans Media ( https://yansmedia.com/ ) we create animated videos and your expert opinion for sure will help us a lot.

By: Sana Khan

Sana Khan — Sat, 15 Sep 2018 10:58:00 +0000

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By: Shivani mishra

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By: Erika Heald

Erika Heald — Wed, 05 Jul 2017 14:30:00 +0000

I second the strategy of adding participation in case studies and other content marketing activities into the contract. So helpful!

By: Sasha Laferte

Sasha Laferte — Wed, 28 Jun 2017 15:56:00 +0000

Hi Neil! These are some common issues that I’ve dealt with also, so thanks for bringing them up! Here are my two cents:
• For client policies that restrict or forbid case studies, there’s not much you can do unfortunately. Sometimes you can get them to agree to an anonymous case study. While this isn’t nearly as impactful as having a brand name, it can help show potential customers how your product has worked for similar companies with similar use.
• Case studies are often innately valuable for a client so it’s just a matter of describing this value to them. Explain that you’ll be linking back to their website, describing their positive results on social, and giving them publicity through email. For video case studies, one thing you can do is offer the b-roll taken at their location to them for free to use in their own promotional materials.

By: Niels Nielsen

Niels Nielsen — Mon, 26 Jun 2017 18:03:00 +0000

Sasha, this is a very nice review of the process and approach to building client case studies. I’d like to see more about two topics. 1. How to overcome client policies that restrict or forbid case studies. 2. How to make a case study valuable for your client.