thanku

Totally agree about repurposing content. I see great content underutilized all the time, which is really a shame!

And the audit thing is so true, also. The agency I work for, Atlantic BT, consults with and redesigns really big sites in government and education, and by the time we were able to crawl and audit all the content and begin the new strategy, we found that the audit was stale, missing content and information, and the organization’s priorities may have shifted. So, we started using and subsequently acquired Blaze Content, a content audit tool, which has been great for making audits faster, easier, more accurate and actionable. We are working enhancing some features and adding functionality, but check it out if you ever find audits a pain point in the process.

Blaze helps answer “what content do we have?”, and Ceralytics seems like a perfect compliment to address the question of “what SHOULD we write?” I’m looking forward to checking out your platform!

Tori Pratt
Digital Strategist @ Blaze Content / Atlantic BT

Forgetting to reuse and repurpose great content is a huge mistake many organizations make. We see it all the time. A company pours tons of time and energy into some great pieces of content, whether they be ebooks, white papers, or even great infographics like the one you created, but after the initial launch of the campaign, they leave that content behind and move onto something else. Even if the content is incredibly successful! That’s such a waste.

If you’ve seen success from that content, it cost much less time and money to repurpose the insights from that content into other mediums, plus you already know that the content resonates – whereas many companies don’t know if content will resonate before they make it, they simply guess (something content intelligence helps them better understand and go from guessing to knowing what will work).

The lack of content audits is unfortunately not a new problem. Content audits are time and resource intensive, especially when they’re done manually. Many agencies we’ve talked to spend upwards of two months on content audits for their clients. By the time the audit is complete, it’s almost outdated. But these audits are still essential in knowing how your content is being consumed, what content is really resonating (so you can repurpose it!), and then how it compares to your industry so you can identify new opportunities moving forward. We’re hoping to make this process much easier for customers.

Thanks again for the great infographic and shout-out!

Brandon Andersen
Chief Strategist @ Ceralytics