Creating a podcast, however, isn’t easy. For a step-by-step on creating your own podcast, look here. The first step for creating a podcast as a content marketer, is listening to the best content marketing podcasts there are. Here’s a list of top content marketing podcasts you should listen to to improve both your content marketing skills and podcast knowledge. Two birds, one stone.

1.) Content Inc. by Joe Pulizzi

What It Is: A podcast by Content Marketing Institute founder, Joe Pulizzi. This podcast originally served as part of a “podcast-to-book” strategy in which Pulizzi was using each content marketing podcast episode as a future chapter of his book, Content Inc. This podcast is no longer actively produced, but there are 200 episodes still available on the Content Marketing Institute website. The podcast covers all things content from mixing media, to analysis of Starbucks’s content campaigns.
Listen to This For:

• A shorter podcast (each one runs no more than ten minutes in length)
• One quick tidbit of actionable information. The titles give you an idea of what you’ll learn. Feel free to scroll back through past podcasts for topics you’re interested in.

Number of Stars on iTunes: 5 Stars, 31 Ratings
Tweet the Author: @JoePulizzi

2.) Unthinkable by Jay Acunzo

What It Is: A podcast written by an alum of HubSpot and Google; a content marketer who’s sick of people producing bad content.
Listen to This For:

• Creative inspiration
• Awesome stories and well-written intros

Number of Stars on iTunes: 5 Stars, 105 Ratings
Tweet the Author: @jayacunzo

3. The Marketing Companion by Mark Schaefer

What It Is: Mark Schaefer and Tom Webster keep it fun and fresh in this podcast. Podcasts are organized by topic so you can pick and choose.
Listen to This For:

• Laughs while you learn
• Episode titles like: Love, Politics and Content Marketing or I wasn’t a desperate entrepreneur and that’s why I failed

Number of Stars on iTunes: 5 Stars, 42 Ratings
Tweet the Author: @markschaefer

4.) Exponent.FM

What It Is: A tech and society podcast for the intellectual marketer. This description of their most recent podcast sums it up. “Ben and James discuss the different levels of aggregation, Facebook and Russian ads, and why it’s worth defending the future.”
Listen to This For:

• Broader views on the way tech not only impacts your marketing and business, but also society
• Ideation and bringing the bigger picture home to your specific marketing activities

Number of Stars on iTunes 4.5 Stars, 145 Ratings
Tweet the Author: @exponentfm

5.) Serial

What It Is: A podcast told from the creators of This American Life. Narrates one nonfiction story over multiple episodes.
Listen to This For:

• Great storytelling
• Leisurely listening (not marketing related)

Number of Stars on iTunes: 4.5 Stars, 9460 Ratings
Tweet the Author: @serial

6.) The Pivot by Todd Wheatland

What It Is: A podcast told by marketing expert Todd Wheatland. This fireside chat format in which Todd dives into the backstories of other marketing influencers.

Listen to This For:

• Insight into successful marketers beyond their “expert hacks”.

Number of Stars on iTunes: 5 Stars, 10 Ratings
Tweet the Author: @ToddWheatland

7.) Duct Tape Marketing Podcast

What It Is: Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one of America’s leading small-business marketing experts – John Jantsch.

Listen to this For:

• Insights beyond specific tactics or campaigns
• Real questions around your career, not just your job. The importance of having a side hustle, sales as an entrepreneur, and sonic branding

Number of Stars on iTunes: 4.5 Stars, 103 Ratings
Tweet the Author: @ducttape

8.) Copyblogger

What It Is: Recently rebranded to Rainmaker FM, this podcast brings you the best tips, tactics, stories and strategies for accelerating your business. Each day delivers eye-opening advice on some vital aspect of the ever-evolving digital-marketing landscape.

Watch this For:

• Timely advice with your business in mind

Number of Stars on iTunes: 4.5 Stars, 218 Ratings
Tweet the Author: @copyblogger

9.) The Urbanist

What It Is: With an influential audience of city mayors, urban planners and architects, this is Monocle’s guide to making better cities, be it new technology, state-of-the-art subways or compact apartments.

Listen to This For:

• A great example on creating “how-to” content that isn’t boring. The urbanist combines interesting storytelling, current events, and compelling point-of-view to give its listeners top-quality how-to content on urban planning

Number of Stars on iTunes: 4.5 Stars, 228 Ratings
Tweet the Author: @Monocle24

10.) Mad Marketing

What It Is: A podcast by the “sales lion,” Marcus Sheridan covering topics from the importance of good people in marketing, finding your talents, and vulnerability, all the way to the more tactical topics like Facebook growth and artificial intelligence.

Listen to This For:

• Realm off-the-cuff advice directly from Marcus Sheridan
• To ask your own questions and hopefully have them answered on-air
• If you’re sick of the fireside-chat style podcast that’s become so popular across industries

Number of Stars on iTunes: 5 Stars, 69 Ratings
Tweet the Author: @TheSalesLion

11.) Online Marketing Made Easy

What It Is: Expert interviews, mini-execution plans, and intimate behind-the-scenes secrets from the host, Amy Porterfield’s biggest launches. 
Listen to This for:

• Advice on how an individual can start their own online business and grow subscribers
• Getting into the tactical nitty gritty of everything from starting an online course to growing webinar followers

Number of Stars on iTunes: 5 Stars, 654 Rating
Tweet the Author: @AmyPorterfiel

12.) Longform

What It Is : This podcast consists of a weekly conversation with a nonfiction writer. 
Listen to this For:

• Inspiration to perfect your non-fiction writing
• Outside-the-box thinking
• New ideas to improve your creative process

Number of Stars on iTunes: 5 Stars, 526 Ratings
Tweet the Author: @longformpodcast

13.) Growth Byte

What It Is: This podcast finds the best startup growth content online and summarizes it for you in 2-3 minute audio “bytes.”
Listen to This For:

• When you don’t have time to listen to a full-length podcast
• A quick understanding of what content is working for high-growth startups
• Tactics to help your own growth

Number of Stars on iTunes: N/A
Tweet the Author: @growthhackertv

14.) Marketing Over Coffee

What It Is: Marketing Over Coffee covers both classic and new marketing. Your hosts, John J. Wall and Christopher S. Penn, record the show in a local coffee shop every week and publish the show on Thursday mornings.

Listen to This For:

• Marketing and tech intersections
• Social media, SEO, email marketing and other tactics

Number of Stars on iTunes: 4.5 Stars, 137 Ratings
Tweet the Author: @johnjwall and @cspenn 

15.) Content Matters

What It Is : A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each 22-minute episode explores a significant tactic that makes content marketing effective.
Listen to this For:

• All things content from building your team to content creation to measurement
• Interesting and knowledgeable hosts

Number of Stars on iTunes: 5 Stars, 9 Ratings
Tweet the Author @crestodina  and @FeldmanCreative

16.) Digiday

What It Is: Each podcast has a guest speaker giving their opinion on a specific topic (usually a polarizing one in  the marketing space).
Listen to this For:

• Thought provoking content that you may or may not agree with
• Blunt honesty from the host

Number of Stars on iTunes: 4.5 Stars, 22 Ratings
Tweet the Author: @Digiday

17.) The Art of Paid Traffic

What It Is:  Facebook ads expert Rick Mulready reveals the best paid traffic tips, tactics, and strategies for generating leads and sales for your business. Automation and affordability are the name of the game.
Listen to this For:

• A niche topic podcast that will actually educate you on paid traffic
• If you’re tired of listening to people telling you the way to get more traffic/better content is to “do better”

Number of Stars on iTunesL 5 Stars, 291 Ratings
Tweet the Author: @rickmulready ‏

18.) The #AskGaryVee Show

What It Is: Hosted by entrepreneur, CEO, investor, vlogger, and public speaker Gary Vaynerchuk. You’ll find a mix #AskGaryVee show episodes, keynote speeches on marketing and business, segments from DAILYVEE video series, interviews and fireside chats given, as well as new and current thoughts recorded originally for this podcast.
Listen to this For:

• A great example of repurposing content effectively
• A mix of information on marketing, entrepreneurship, becoming and influencer, general tips on becoming successful

Number of Stars on iTunes: 5 Stars, 2412 Ratings
Tweet the Author: @garyvee

19.) Content Warfare

What It Is: Every week on the Content Warfare Podcast, Ryan Hanley interviews the Internet’s most prolific content creators to extract their secrets for winning the battle for attention online. Popular guests include: Chris Brogan, Marcus Sheridan, Mark Schaefer and Gini Dietrich. Popular topics include: content marketing, writing, podcasting, social media and audience building.
Listen to this For:

• Advice on creating content that converts
• Compelling fireside-chat style episodes with the industry experts you attend conferences to see

Number of Stars on iTunes: 5 Stars, 89 Ratings
Tweet the Author @RyanHanley_Com

20.) Sporkful

What It Is: As you probably guessed, not a marketing podcast. This is a podcast about food. BUT a really great podcast that you could learn a  thing or two from.
Listen to this For:

• A podcast covering a topic that most people would say requires a visual element
• To better understand how you might use a podcast even if it’s not a conventional medium for your space

Number of Stars on iTunes: 4.5 Stars, 771 Ratings
Tweet the Author: @TheSporkful

21.) The Growth Show

What It Is: HubSpot’s business podcast answers questions around how to grow a company, a movement, or an idea. Each week they sit down with someone who has achieved remarkable growth (or has tried to) and unpack just how they did it.
Listen to this For:

• Real businesses and real issues
• Talking through why something that should have worked didn’t

Number of Stars on iTunes: 5 Stars, 175 Ratings
Tweet the Author: @hubspot

 22.) You Must Remember This

What It Is : You Must Remember This is a storytelling podcast exploring the secret or forgotten histories of Hollywood’s first century. It’s the brainchild and passion project of Karina Longworth, who writes, narrates, records and edits each episode. It is a heavily-researched work of creative nonfiction: navigating through conflicting reports, mythology, and institutionalized spin.
Listen to this For:

• A reminder that a deep passion for a subject can produce a very interesting result
• To experience first-hand how one person can carry a podcast from ideation to post-production

Number of Stars on iTunes: 5 Stars, 2379 Ratings
Tweet the Author @rememberthispod or @karinalongworth

23.) The Sophisticated Marketer

What It Is: LinkedIn podcast hosted by resident content marketing guru Jason Miller.
Listen to this For:

• Top marketing interviews from around the world
• Jason Millers “rock and roll” flare

Number of Stars on iTunes: 4.5 Stars, 34 Ratings
Tweet the Author: @JasonMillerCA

24.) General Electric’s Theater Podcasts

What It Is: The Message and LifeAfter: GE has two hit podcast series under it’s belt. Both are nonfiction, science stories meant to awaken the listener’s nerdy side in 40s and 50s style radio storytelling.
Listen to this For:

• A creative take on what podcasting could be
• More inspiration on turning you “boring” subject matter into something people actually care about

Number of Stars on iTunes: N/A
Tweet the Author: N/A unless you wanna tweet at GE?

25.) Conversion Cast

What It Is: The ConversionCast unveils the inner workings and marketing secrets of one of software startup, Leadpages. You’ll discover how this Inc 500 company with over 40,000 (and growing) paying customers rocketed into existence. Moreover, you’ll learn exactly how they find, convert, and keep their customers. 
Listen to this For:

• Metrics: Like actual metrics

Number of Stars on iTunes: 5 Stars, 188 Ratings
Tweet the Author: @ConversionCast

26.) StartUp

What It Is: A series by Gimlet Media on “what it’s actually like to start a business”
Listen to this For:

• Lessons on starting a business
• How to navigate common roadblocks and achieve milestones

Number of Stars on iTunes: 5 Stars, 5319 Ratings
Tweet the Author: @podcaststartup

27.) The Fizzle Show

What It Is :Weekly insights for small business owners who want to earn a living doing something they care about. A highly reviewed and very entertaining show focusing on modern business essentials: self employment, marketing, productivity, selling things online, motivation, audience growth and work-life balance.
Listen to this For:

• More information on how to use your creative talents to make money
• Growing a business online
• Increasing freelancing work

Number of Stars on iTunes: 5 Stars, 522 Ratings
Tweet the Author: @Fizzle

 28.) Seeking Wisdom

What It Is: A podcast from tech-startup, Drift about personal and professional growth hosted by David Cancel and Dave Gerhardt.
Listen to this For:

• A super-smart marketer and super-smart entrepreneur in the same podcast
• Everything you care about in terms of your career growth

Number of Stars on iTunes: 5 Stars, 299 Ratings
Tweet the Author: @dcancel or @davegerhardt

29.) Moneyball for Marketing

What It Is: Crimson Marketing’s CEO Glenn Gow interviews the best and the brightest marketing minds. He and his guests talk about the incredible changes happening in marketing organizations around Big Data and marketing technology. Moneyball for Marketing features marketing technology insights from the top marketers in the world.
Listen to this For:

• Great guests focused on teaching the audience

Number of Stars on Itunes: 5 Stars, 114 Rankings
Tweet the author: @glenngow1 ‏

30.) Marketing Speak

What it Is: Tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brands and businesses.

Listen to this for

• Top marketing experts talking about what they know the most about
• Tactical advice on a variety of topics from influencer marketing to link building

Number of Stars on Itunes: 5 Stars, 18 Ratings
Tweet the author: @mktg_speak

 31.) Learn to Code with Me

What it Is: A coding podcast for beginners. We’re always talking about how, as content marketers, we should expand our skill sets. Code is one place to start.

Listen to this For:

• Beginner information on coding
• Some interesting stuff on the coding industry that doesn’t necessarily pertain to you

Number of Stars on Itunes: 5 stars, 115 ratings
Tweet the author @learncodewithme

32.) Social Media Marketing Podcast

What it Is: Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. 

Listen to this For:

• Marketing insight from a social perspective
• If you think social is useless (they’ll prove you wrong)

Number of Stars on Itunes: 5 Stars, 560 Ratings
Tweet the Author @Mike_Stelzner

 33.) The SaaS Content Marketing Show

What it Is: Learn how to turn your SaaS company into a real user magnet with targeted content strategies. Every two weeks this content marketing podcast brings SaaS founders, CEOs, and marketers training, insights, and tools to launch and manage a successful content marketing strategy. 

Listen to this For:

• Information specific to SaaS content marketers. This niche information makes it all the more actionable

Number of Stars on Itunes: N/A
Tweet the Author: @pawelgra7

34.) Edge of the Web

What it Is: Winner of Best Podcast from Content Marketing Institute this past year, Edge of the Web is a weekly SEO podcast discussing all things within SEO, social media, content jarketing and digital marketing. Hosts Erin Sparks, Douglas Karr, and Tom Brodbeck discuss the latest news and trends in the SEO industry as well as interviews with some of the top names in digital marketing.

Listen to this For:

• Advice and discussion directly related to the most current events in marketing
• A deep-dive into current best practices for SEO

Number of Stars on Itunes:5 Stars, 10 Ratings
Tweet the Author: @EdgeWebRadio 

Did we forget your podcast? Feel free to tweet us suggestions to add to the list @curata

Podcasting can be an important part of your editorial strategy. For more in-depth editorial calendar planning, download our editorial calendar template.