You obtain information from an outer source about a product, service, feature, etc. You like it and click through suggested link to the provider. The page you land is a landing page.
A landing page will be high-converting if you create it with accurate knowledge of your customer`s needs. It means you should predict what visitors would like to see on the page. What information do they need? What design is preferable to them? In this article you can read about elements which may help you to make a landing page more effective https://kraftblick.com/blog/saas-landing-page/
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