Comments on: Business Blogging Secrets Revealed

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By: Michael Gerard

Michael Gerard — Sat, 01 Nov 2014 19:34:00 +0000

Thanks Jim. Great question. When first analyzing the data, I suspected that many of the 10K Club memberes were large companies. (i.e., $500+M in revenue) However, it turns out that 2/3rds of the 10K Club are <$100M in revenue. As much budget as large companies may have, they have yet to invest a significant amount of cash into their blog(s). In addition, larger companies are stifled by the silos across their marketing teams. (e.g., blog posts are created in one team, while another team focuses on promotion, often in a disjointed manner)

By: Jim Gallant

Jim Gallant — Fri, 31 Oct 2014 22:25:00 +0000

Great analysis, Michael.

The seriousness with which members of the 10K Club take governance and measurement shows an evolution in businesses’ maturity and understanding of what it takes to make content marketing earn its keep.

Is there a correlation between business size and membership in the 10K club? How many of the “61% <$10M," for example, are in the club? I'd love to see the answer to the ages-old question of, "Does size matter?"

Again, excellent job and insights.