Comments on: A Content Marketer’s Guide to Podcasting

By: Tim Case

Tim Case — Fri, 10 May 2019 12:53:00 +0000

Be unique and innovative when considering your podcast. There are no rules. Podcasting is an uncensored medium. write my discussion board post

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By: Marko Djelic

Marko Djelic — Mon, 22 Aug 2016 22:25:00 +0000

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By: Bernie Borges

Bernie Borges — Thu, 20 Aug 2015 00:36:00 +0000

Pamela, thanks for your thoughtful content. I totally agree that a podcast should have a specific purpose in a brand’s content strategy. And, while I wholeheartedly agree with this, I also encourage brands to be somewhat experimental about it. A brand might determine that a topic niche is needed, but it may not make the same connection that another topic might after some experimentation. And, to your point about choosing the right person. Again, I wholeheartedly agree. The potential conundrum is the risk of choosing one employee to host a podcast. I generally advise brands to focus on making a show popular because of the topic, not because of the host. 60 Minutes is popular with a rotating cast of anchors over many years. I know it’s television, not a podcast but it’s still a relevant comparison because both are a form of journalism and entertainment….Thanks for your thoughtful comment Pamela! I appreciate your passion for podcasting and audio content in general.

By: Pamela Muldoon

Pamela Muldoon — Wed, 19 Aug 2015 23:06:00 +0000

Nice post, Bernie! I would also add a couple of more points to consider, especially for enterprise content marketing teams. First, before choosing to launch a podcast, really deduct how audio content can fill a content gap in your current content strategy. Don’t just launch a podcast for the sake of launching a podcast. Make sure you connect your podcast idea/format to your business objectives. Second, put the right person behind the mic. Podcast delivery is a very different medium from presenting on a stage or hosting a webinar. This is a very intimate form of content that requires the ability to entertain, educate and really connect one-to-one with your audience member. Really consider your talent as you develop your podcast idea. As a fellow podcaster, I am passionate about this medium and love the attention it is finally getting. Now let’s make sure we are creating quality audio that provides real value to our audience! Thanks, Bernie!

By: Bernie Borges

Bernie Borges — Wed, 19 Aug 2015 21:10:00 +0000

Thanks Jared! Anyone who embraces podcasting should definitely consider attending Podcast Movement in 2016.

By: Jared Easley

Jared Easley — Wed, 19 Aug 2015 02:12:00 +0000

Great stuff Bernie